A bold expression of partnership, scale, and shared momentum.

To mark Woodside’s continued partnership with the Fremantle Dockers, Barbitta was engaged to create a major visual statement, transforming the largest billboard in Perth into a rallying point for fans and a symbol of strength between brand and club.

Built around the campaign platform Better Together, the new execution expands on the message with a headline designed for both physical impact and cultural resonance. The concept features Dockers stars Nat Fyfe and Michael Walters, positioned within the billboard, physically pulling the format together. A visual metaphor for teamwork, loyalty, and forward motion.

Barbitta design executed, and large-scale retouching, ensuring the creative read with clarity and presence from freeway distance. Given the unique setback of the site, the concept was built with bold simplicity in mind. Minimal copy, strong contrast, and compositional tension driving viewer engagement.

Secondary media were deployed across print and outdoor, building visual continuity and reinforcing message retention.

Guided by the Form, Tone, and System tiles of the Barbitta Mosaic™, the creative worked as both gesture and campaign , unmistakably aligned with the energy of the club and its supporters.