Webb & Brown-Neaves Display Suite
A considered space for choice, clarity, and future living.
As the landscape of homebuilding evolves, so too must the spaces that support it. The White Series Display Suite by Webb & Brown-Neaves represents a shift in approach. Offering clients a more intuitive, tactile way to design their homes through a curated selection of architectural modules.
Barbitta was engaged to shape the brand experience end to end. From strategic direction and spatial flow to visual identity, interface design and in-suite application, the result is a display suite that functions more like a gallery than a showroom. A space that holds decision-making with both structure and ease.
The suite was designed around a sequence of zones, allowing clients to explore at their own pace. At its centre, a curved wall holds embedded iPads - digital portals into the White Series platform, where users can personalise their selections in real time. The balance between analogue and digital was carefully calibrated, ensuring the space felt human-led, even as it introduced technology.
Guided by the Orientation, Atmosphere, and Meaning tiles of the Barbitta Mosaic™, the experience was choreographed to support clarity and confidence. Signage, spatial logic, and visual language worked together to reduce complexity without diminishing choice.
Scope
- Brand identity and environmental application
- Strategic experience design and spatial sequencing
- Digital interface design for in-suite personalisation
- Signage, zoning, and customer flow
- Collaboration with architectural and development teams
Mosaic Framework™
- Orientation
- Atmosphere
- Meaning

