Rosendorff Diamond Jewellers - TVC
A quiet film about moments that say everything.
Since 1963, Rosendorff has stood as a name synonymous with craftsmanship and enduring emotion. More than jewellery, a Rosendorff piece becomes part of the story. Love declared. Milestones marked. Memories made.
Barbitta was engaged to produce a short-form campaign, with a clear brief: capture the emotional truth of giving and receiving jewellery, without voiceover, without excess. A 15-second spot built from intimate vignettes. The glance before the reveal, the breath held as a box is opened, the quiet after a yes.
Shot in black and white, the film allows light and feeling to take focus. It is cinematic but restrained, crafted with a sense of stillness and clarity that lets the emotion land.
At the centre of the work sits a campaign lockup created by Barbitta: With Love. A statement that holds space for every kind of giving. It became the sentiment across the video and supporting campaign assets, acting as both message and signature.
Guided by the Story, Atmosphere, and Meaning tiles of the Barbitta Mosaic™, this campaign is less about product and more about presence.
Scope
- Campaign concept and creative direction
- Scripting and visual treatment development
- Cinematic direction, filming, and editing
- Motion design and campaign lockup creation
- Social and digital campaign adaptation
Mosaic Framework™
- Story
- Atmosphere
- Meaning