Owning the Frame: How WB Found Its Film Language

A strong brand is never built on one element alone. At Webb & Brown-Neaves, every detail, from typography and photography to motion and music, works as part of an integrated whole. Video is not an afterthought; it’s a stage for the brand to move, breathe, and reveal its character.

For their latest collection of display homes, we wanted to extend this philosophy into film. Rather than defaulting to a linear walkthrough, we asked: what happens inside these homes when no one is looking? The answer became a signature WB video style, stop-motion sequences that give each space a quiet pulse. Chairs shift position. Beds open and close. Ornaments restyle themselves. Cupboards move in harmony with the changing light.

This is more than a visual trick. It’s a way of showing that WB homes aren’t static showpieces, they’re designed for the rhythms of real life. It’s one tile in a larger brand mosaic, where every piece, whether still or in motion, works together to create something distinct, memorable, and unmistakably WB.