Hoskins Brand identity and custom monogram

Hoskins – Brand Identity and Positioning

A confident identity shaped by precision, presence, and built trust.

Hoskins is known for bringing sophisticated spaces to life. From flagship retail to iconic hospitality and heritage restoration. Barbitta was engaged to refine the brand identity, building on a reputation for design-led construction with clarity, consistency, and strategic intent.

At the centre of the new system is a custom "h" monogram, two forms joining with balance and tension to suggest craft, precision, and quiet confidence. Designed to animate into place, the mark reflects the way Hoskins works: refined, responsive, and exacting in execution.

The broader visual system was developed to communicate credibility and capability across all touchpoints, from tender documents and project overviews to digital and built signage. Messaging was crafted to amplify the brand’s strengths: early engagement, transparency, strong client relationships, and standout projects including The Royal and Zara.

Guided by the FormSystem, and Meaning tiles of the Barbitta Mosaic™, the result is a brand that aligns with the scale and quality of the work, future-ready, reputation-led, and built with intent.

Scope
- Brand identity and custom monogram
- Messaging and positioning refinement
- Visual language and collateral system
- Capability and credentials presentation design

Mosaic Framework™
- Form
- System
- Meaning

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Hoskins Messaging and positioning refinement
Hoskins clothing branding
Hoskins Visual language and collateral system
Hoskins vehicle design and branding
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