Home Collective
A space shaped by intention, designed for decision.
Home Collective is more than a showroom. It’s a curated environment where future homes begin to take shape, not just in style, but in process. From fixtures to finishes, textures to tones, this is where individuals are guided naturally by expertise and possibility.
Barbitta was engaged to bring that idea to life, not just branding a space, but activating it. Working across physical, digital, and spatial layers, we shaped the entire experience from the outside in. Animated street-facing screens created a visual rhythm of welcome and movement, while internal systems guided the design journey without overwhelming it.
Guided by the Atmosphere, Orientation, Meaning and Rhythm tiles of the Barbitta Mosaic™, our role was to design for clarity, warmth, and choice. This wasn’t traditional wayfinding. It was about setting a tone, a spatial language that made room for people to feel grounded in their decisions.
Inside, we shaped the narrative and naming of every inclusion, creating a coherent system that was not only elegant, but navigable. The identity extended beyond the surface, helping customers intuitively understand the product, function, and personalisation. It was branding as quiet choreography.
Scope
- Spatial activation and experience design
- External digital display content and integration
- Interior narrative flow and product logic
- Brand identity and naming system
- Visual language across signage, print, and digital
- Collaboration with internal design and retail teams
Mosaic Framework™
- Orientation
- Atmosphere
- Meaning
- Rhythm

