Vito Bertoni by Alder — Brand & Content Creation
Where precision becomes poetry. Tapware, redefined from the inside out.
Vito Bertoni by Alder is more than a design statement. It’s the convergence of engineering excellence and sculptural beauty. Where every line, edge and internal mechanism has been designed to enhance daily interaction.
Barbitta was engaged to define and build a new brand identity that matches the detail of the product itself. From the architecture branding and language to styled photography and film, creating a visual and verbal system that celebrates both the exterior form and the inner innovation.
Working closely with Alder’s team, we developed a brand that balances technical prowess with sensory experience. This wasn’t about trend-driven aesthetics, it was about designing an enduring system that speaks to architects, interior designers and builders alike.
The work captures the tactility of materials, and the refinement found in moments often unseen. We positioned Vito Bertoni as a sub-brand that doesn’t just sit under Alder, but elevates the story of tapware in the design world.
Scope
- Brand architecture and naming system
- Tone of voice and product language
- Visual identity and design system
- Styled photography and cinematic video
- Art direction and campaign rollout
Mosaic Framework™
- Meaning
- Form
- Atmosphere
- Material


