For over 15 years, the creative studio of Barbitta has continually pushed conventions in strategic branding, advertising, wayfinding and videography.

Barbitta’s work is a balance of science and art aimed at head and heart. Barbitta strategically crafts culture, language, imagery and actions into influential branding.

1. Culture

Culture is located in communication. It expresses an attitude, a value and a desire to improve things, it strives towards a higher moral ground and therefore a generator of value.

2. Rhetorical Language

Language is the most lethal weapon used in the battle for hearts and minds. Words and conversation aligned with culture, strategy are used to deliver persuasive messages and subversive ideas.

3. Influential Imagery

Imagery, design and visual language for brands has the unparalleled ability to affect the mind to leave a lasting impression. Strong imagery has the power to shock and seduce by condensing multiple layers of meaning into one symbolic message.

4. Symbolic Action

Action in brands is the embodiment of an idea or belief. Action gives significance to words and imagery. It makes real what would otherwise be only rhetorical visual or wishful.