The White Series represented a revolutionary approach to building a new home. This project explored strategic marketing campaign with the help of focus groups to develop a simple process of building homes people understand. Barbitta explored brand creation aligned with environmental design explaining the step-by-step building approach. This was achieved with infographics and online application driving the user through the process.
Scope// Advertising, Art Direction & Production, Brand Identity, Brand Strategy, Campaign Strategy, Concept Development, Copywriting, Design & Development, Digital Design, Electronic Direct Mail, Marketing Strategy, Photography, Print Concept Development, Print Project Management, Signage Design, Videography, Website Development.