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White Series Pod Barbitta was engaged to launch The White Series into the marketplace. The White Series is a modulated home design system where the client/user can create their own home based on set selections. The integrated campaign by Barbitta involved stategic planning, brandmark creation, advertising campaign, signage online and interior pod design. The pods were constructed within the display home and explained the step-by-step building process with ipads. Barbitta worked closely with Bruce Arnold Architects to create the space. Related Links
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